British retailers start online sales early

Mon Dec 24, 2012 8:09am EST
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LONDON (Reuters) - British retailers have brought forward their Christmas clearance sales online in the hope that shoppers will log on to buy bargains and offset lackluster spending in stores.

Marks & Spencer launched its sale online at midday on Monday, it said on its website, while department store John Lewis said it would cut online prices when its stores close at 1700 GMT. Debenhams has already started its online sale.

Retailers in recent years have started sales online on Christmas Day, ahead of the clearances in stores from Boxing Day, but are increasingly launching their online offers before Christmas after delivery deadlines for the day have passed.

Hard-pressed shoppers have been leaving it later to buy presents in the hope that retailers would slash prices, the British Retail Consortium said.

It was forecasting that 5 billion pounds ($8.1 billion) would be spent in the shops on Saturday and Sunday combined, the last weekend before Christmas.

Richard Dodd, the BRC's head of Media and Campaigns, said weekend trading had met expectations.

"Christmas, ultimately once all the final sums are done, will turn out to be acceptable but not exceptional," he said.

He said the sector expected a modest increase in cash spending against a year go, but not necessarily any significant increase in real terms once inflation was stripped out.

Many British families' budgets are stretched, according to a survey from Markit that showed the biggest deterioration in household finances for seven months.   Continued...

Pedestrians walk past the Marble Arch branch of Marks and Spencer in central London June 8, 2012. REUTERS/Paul Hackett