Apple won't blindly pursue market share, Chinese paper reports

Sat Jan 12, 2013 5:10am EST
 

SAN FRANCISCO/BEIJING (Reuters) - In a revised version of an interview published Thursday in a Chinese newspaper, Apple Inc marketing chief Phil Schiller said the company would focus on making "the best products" for customers and "never blindly pursue market share".

On Thursday, the Shanghai Evening News had originally cited Schiller as saying that Apple would not develop a cheaper smartphone for the sake of expanding its market share.

That appeared to undermine other recent media reports indicating that Apple was working on a low-end smartphone, which would represent a significant shift in strategy for a company that has always focused on premium products.

But in a new version of the story published after the original, the Shanghai Evening News removed all references to cheaper smartphones, except for a mention of rumours of a "cheaper, low-end product".

It also amended its original headline from "Apple will not push a cheaper smartphone for the sake of market share", to "Apple wants to provide the best products, will not blindly pursue market share".

Apple confirmed the interview had taken place and that it had contacted the Chinese newspaper about amending its original article, but had no further comment and declined to provide a transcript of the interview.

A reporter at the Shanghai Evening News who identified himself as Huang Yinlong, whose byline appeared on the stories, said the paper had made some changes, as Schiller's remarks may not have been presented as clearly as possible.

As well as deleting references to cheap smartphones, paraphrased statements attributed to Schiller in the original version were replaced with direct quotations.

Asked if the paper had made the changes at Apple's request, Huang said that the paper had made the decision on its own.   Continued...

 
Phil Schiller, senior vice president of worldwide marketing at Apple Inc., introduces the iPhone 5 during Apple Inc.'s iPhone media event in San Francisco, California September 12, 2012. REUTERS/Beck Diefenbach