Ford, Peugeot, Toyota lead Europe auto sales to new low

Tue Feb 19, 2013 6:09am EST
 

By Laurence Frost

PARIS (Reuters) - Ford (F.N: Quote), PSA Peugeot Citroen (PEUP.PA: Quote) and Toyota (7203.T: Quote) led European car sales to a new low in January, kicking off 2013 with an 8.5 percent decline, the Association of European Automakers said on Tuesday.

Registrations fell to 918,280 new cars, the Brussels-based industry body said in a statement, the slowest January since its records began in 1990, as austerity measures and unemployment hit consumer spending.

Ford, which is cutting back its European production capacity with three plant closures to stem regional losses, recorded a 26 percent sales plunge to 61,544 cars. Peugeot and Toyota posted the next biggest declines among major automakers, dropping 16 percent each.

The slide "confirms a weak start to 2013", Credit Suisse analysts said in a note. "Hopes of an earnings and cash recovery in the second half are misplaced."

After falling to a 17-year low in 2012, European car demand is expected to contract further this year, squeezing mass-market brands still harder between excess capacity and cut-throat pricing. Most carmakers see the regional market shrinking between 3 and 5 percent in 2013.

Tentative hints of a broader euro zone economic upturn have yet to percolate to the car industry.

Germany in particular is weighing on the outlook. After resisting much of last year's slump, Europe's biggest car market is in sharp decline, extended by an 8.6 percent drop in January.

Despite weak demand at home, Volkswagen (VOWG_p.DE: Quote) increased its share of European sales. Its registrations fell 5.5 percent, a more modest decline than the market's, as the premium Audi nameplate fell just 2.1 percent.   Continued...

 
A logo of a Ford car is pictured during a press presentation prior to the Essen Motor Show in Essen November 30, 2012. REUTERS/Ina Fassbender