Google to sell second-gen Nexus 7 tablet from July: sources

Wed Apr 3, 2013 1:45pm EDT
 
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By Clare Jim

TAIPEI (Reuters) - Google Inc will launch a new version of its Nexus 7 tablet powered by Qualcomm Inc's Snapdragon processor around July, two sources told Reuters, as the software giant pushes deeper into the cut-price mobile hardware market.

Google is aiming to ship as many as eight million of the Asustek-made tablets in the second half of the year, throwing down the gauntlet to other low-end tablets such as Amazon.com Inc's Kindle Fire and Apple Inc's iPad mini, the sources with knowledge of the new product said.

This is the first time details about the timing and sales targets for Google's new tablet have been unveiled, although the company has not publicly released any information.

Google, which gets almost all of its revenue from online advertising, wants the aggressively priced Nexus tablets to be a hit as more Nexus users would mean more exposure for Google's ads.

The latest version will have a higher screen resolution, a thinner bezel design and adopt Qualcomm's chip in place of Nvidia Corp's Tegra 3, which was used in the first Nexus 7s released last year, the sources said, declining to be identified because they are not authorized to speak to the media.

In a blow to Nvidia, Google weighed both U.S. chipmakers' processors but finally decided on Qualcomm's for power reasons, one of the sources added.

Qualcomm and Nvidia are competing aggressively in the tablet market as they seek to expand from their traditional strongholds of cellphones and PCs respectively.

A Google spokesman declined to comment on its new tablet. Qualcomm and Nvidia also declined to respond to questions.   Continued...

 
A Google employee poses with Nexus 7 tablets at a promotional event in Seoul September 27, 2012. REUTERS/Kim Hong-Ji