McDonald's May sales rise 2.6 percent; shares up

Mon Jun 10, 2013 8:32am EDT
 
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(Reuters) - McDonald's Corp MCD.N said sales at its established restaurants around the world rose 2.6 percent in May as it expanded offerings for late-night breakfasts, tweaked other menus and benefited from advertising value-priced meals.

Analysts polled by Consensus Metrix had expected a 1.9 percent rise in global sales at restaurants open at least 13 months.

McDonald's shares rose 2 percent to $100.50 in premarket trading on Monday.

Sales at restaurants open at least 13 months rose 2.4 percent in the United States, while they rose 2 percent in Europe and 0.9 percent in the Asia/Pacific, Middle East and Africa (APMEA) region.

Analysts polled by Consensus Metrix expected comparable-restaurant sales to increase 2.1 percent in the United States, 1.2 percent in Europe and 1.5 percent in APMEA.

The overall global result was better compared with April, when same-restaurant sales slipped 0.6 percent.

During that month, an unexpected 0.7 percent gain in the United States was offset by a 2.4 percent fall in Europe and a 2.9 percent drop in the APMEA region.

Resurgent rivals like Burger King Worldwide BKW.N and Wendy's Co WEN.O have chipped away at McDonald's lead by rolling out a broad variety of special menus and value deals.

They have also copied its successful business strategies, ranging from restaurant renovations to extended hours.   Continued...

 
A man holds a tray of food at a McDonald's restaurant in Times Square, New York in this May 31, 2012 file photo. REUTERS/Mike Segar/Files