Software moguls Ellison and Benioff end feud, jump into deal

Thu Jun 27, 2013 7:02pm EDT
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By Noel Randewich

SAN FRANCISCO (Reuters) - Oracle Corp Chief Executive Larry Ellison and CEO Marc Benioff publicly ended one of Silicon Valley's most bitter feuds on Thursday as they leapt into a major alliance aimed at selling more Internet-based software.

On a conference call to outline their new pact, the moguls, who in the past had been harsh critics of each other's businesses, said they plan to collaborate in the fast-growing area of cloud computing.

Their comments were a far cry from two years ago, when Ellison called the "roach motel" of cloud-computing and Benioff ridiculed Oracle for selling "false cloud" products.

"Larry and I have worked together for, I think, 27 years since I first started at Oracle," Benioff told analysts and reporters.

Once a protégé of Ellison, Benioff left an executive post at Oracle in 1999 to found Salesforce, one of the first companies to sell business software services over the Web.

"Hopefully it will be the end to us getting a little too revved up at times, but the vast majority of those 27 years have been epic," Benioff said.

Ellison said they would "try to continue to be entertaining while making sure that the entertainment never distracts from our commitment to working together."

Oracle is the world's No. 3 software maker but it has fallen behind emerging players like in providing Web-based software, or cloud computing, a fast-growing trend that Ellison had been slow to tap into.   Continued...

Co-founder and Chief Executive of Oracle Corporation, Larry Ellison introduces the company's latest SPARC servers at Oracle Conference Center in Redwood Shores, California March 26, 2013. REUTERS/Stephen Lam