(Reuters) - Liberty Media Corp LMCA.O Chairman John Malone, who has bought and sold cable and media companies for decades, might be the most popular billionaire roaming the Sun Valley Resort as deal making returns to the spotlight at the annual gathering of media and tech moguls.
Known as "the King of Cable," the 72-year-old is one of the 300 or so executives expected to attend the conference that runs Tuesday through Friday in Idaho. The gathering, hosted by Allen & Co, a New York-based investment bank, has a history of launching landmark media deals such as Comcast's acquisition of NBCUniversal in 2009, but has been quieter in recent years.
The guests, who shed their suits for khakis and fleece vests for the week in Sun Valley, attend lectures on politics, business and other subjects, which are closed to the press. They are given plenty of time to socialize at group lunches, dinners and barbecues. Close attention is paid to who huddles with whom and who takes bike rides together.
Bob Iger, the CEO of Walt Disney Co (DIS.N), Les Moonves, the CEO of CBS Corp (CBS.N), and Rupert Murdoch of Twenty-First Century Fox (FOXA.O), formerly News Corp, will be hiking or playing golf with their fellow moguls.
Barry Diller, the chairman of IAC/InterActive Corp IACI.O, and his wife, the designer Diane von Furstenberg, will also be there.
On the tech side, guests will include Facebook Inc (FB.O) founder and CEO Mark Zuckerberg, Apple (AAPL.O) CEO Tim Cook, Amazon.com (AMZN.O) CEO Jeff Bezos, Google Inc's (GOOG.O) Sergey Brin, Eric Schmidt and Larry Page, and Netflix (NFLX.O) CEO Reed Hastings.
Venture capitalists and private equity chiefs expected to attend include Marc Andreessen of Andreessen Horowitz LLC and Henry Kravis of Kohlberg Kravis Roberts & Co.
The dealmaking pace could pick up now that the U.S. economy is finding its footing, said Todd Davison, a New York-based partner in the investment bank Centerview Partners. He said he expects to see more strategic transactions across cable and the traditional media sector.
"Media executives are feeling increased confidence to enhance their business prospects through actions other than purely internal operations," he said.
Since cable pioneer Malone jumped back into the U.S. cable market with Liberty Media's investment in a 28 percent stake in Charter Communications (CHTR.O) earlier this year, analysts have predicted a wave of cable consolidation. The U.S. cable TV market is mature and faces rising programming costs as well as technology threats from upstarts.
"Consolidation in cable is going to happen. The question is, who leads it? Malone has the credibility," said Matthew Harrigan, a Wunderlich Securities analyst in Denver.
On the guest list, Malone is listed one spot alphabetically above Robert Marcus, the chief operating officer of Time Warner Cable Inc TWC.N, widely considered to be the CEO-in-waiting behind Glenn Britt, who is also attending the conference. Malone is interested in buying Time Warner Cable. He has made an offer for the company, which was rejected because it was not beneficial to Time Warner Cable shareholders, according to a source familiar with the matter.
Another cable giant in attendance will be Comcast's CEO Brian Roberts. Others on the list include DirecTV DTV.O CEO Michael White, whose company is considering a $1 billion bid for online video service Hulu and whose satellite company is often mentioned as a potential merger candidate with Dish Network (DISH.O).
Likely Hulu bidder Peter Chernin, who in the last two years has bought stakes in an Indian media company and online companies, is also on the guest list.
Malone, however, is likely to be the center of attention. A year ago, Malone was vocal at the Sun Valley conference about his plans to gain control of Sirius XM (SIRI.O) without paying any premium. He held court outside the Duchin Lounge late at night for an impromptu press conference.
This time, Malone will be talking up cable TV. Charter's stock is up 27 percent since Malone took the stake in Charter while Time Warner Cable's stock is also up about 20 percent in the same time span.
"Malone has created a currency in Charter and wants to use it to consolidate," said Todd Mitchell, a Brean Capital analyst in New York. "We believe Time Warner Cable is the prize on Malone's mind."
Analysts say that Malone's ambitions in the United States mirror his European expansion plans. Malone has been on a decade-long acquisition spree in Europe.
Through his Liberty Global Inc (LBTYA.O) unit, Malone struck a deal in February for about $15.75 billion to acquire Virgin Media Inc, the cable group in which fellow billionaire Sir Richard Branson holds a 3 percent stake. Liberty Global is the largest cable operator in Europe, spanning 11 countries.
Mike Fries, the CEO of Liberty Global (LBTYA.O), will also be in Sun Valley. Malone has about 40 percent of the voting control in that company despite owning only a roughly 4 percent stake. Liberty Global recently was outmaneuvered by Vodafone (VOD.L) in competing bids for German operator Kabel Deutschland.
Editing by Mary Milliken and Jan Paschal