Tiffany's strong China sales offset tepid Americas business

Tue Aug 27, 2013 8:45am EDT
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By Phil Wahba

(Reuters) - Tiffany & Co's (TIF.N: Quote) strong sales in China and higher prices helped mitigate disappointing business in its home market in the second quarter, leading the U.S. jeweler on Tuesday to raise its profit forecast for the year.

Shares of Tiffany rose 2.2 percent to $83.50 in trading before the market opened.

There were fears this summer that luxury spending in China could slow, but Tiffany is the latest Western brand to report good sales there. Prada SpA (1913.HK: Quote) and Coach Inc (COH.N: Quote) recently posted big gains in the world's fastest growing luxury market.

But in the Americas, still Tiffany's biggest market, sales at stores open at least a year were unchanged, suggesting the company may have faced the same summer pullback by U.S. shoppers that dented sales at chains ranging from Saks Inc SKS.N to Target Corp (TGT.N: Quote).

"Business in the Americas is light. They continue to struggle with low-end jewelry sales," said Edward Jones analyst Brian Yarbrough.

Still, the pick-up in business outside the Americas, where Tiffany is focusing its expansion, reassured Wall Street that the jeweler's growth prospects remain good, he said.

Tiffany has struggled to find the right mix between the expensive statement jewelry it is famous for and more affordable silver items, typically less than $500, that generate 25 percent of sales and comprise its most profitable category.

The company, famed for its robin's egg blue boxes, said global sales rose 4.4 percent to $925.9 million in the second quarter ended July 31, below the $941.4 million analysts were expecting, according to Thomson Reuters I/B/E/S.   Continued...

A shopper carries bags from Tiffany & Co. jewelers along 5th Avenue in New York City, April 4, 2013. REUTERS/Mike Segar