Google's strength in advertising to drive growth: analysts

Fri Jan 31, 2014 10:20am EST
 
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(Reuters) - Google Inc looks set to extend its leadership in online advertising as it sharpens its focus on its core business, analysts said after strong ad sales helped the No. 1 search company report stronger-than-expected quarterly revenue.

Google's shares, which closed at $1,135 ahead of the results announcement on Thursday, opened about 3 percent higher after at least 12 brokerages raised their price targets on the stock to as much as $1,400.

Broker Canaccord Genuity raised its target price by $370 to $1,370, noting that Google's website revenue growth accelerated to 22.1 percent in the fourth quarter, the third consecutive quarter of faster growth.

Canaccord and others also said the sale of Google's loss-making Motorola handset unit to China's Lenovo Group Ltd would help it focus on its core internet business and boost margins.

Citi Investment Research, which raised its target price to $1,350 from $1,190 and maintained a 'buy' rating, said Google's report demonstrated the company's continued business momentum.

Goldman Sachs noted that the quarter was the second out of the last nine that net ad revenue had beaten the average estimate. Goldman raised its price target to $1,200 from $1,125.

Google, whose shares were trading at $750 this time last year, said it benefited from strong demand from brand marketers and retailers in the quarter.

"In coming quarters, we expect improvement in cost-per-click (CPC) trends as Product Listing Ads and AdWords Enhanced Campaigns lift CPCs," UBS Securities analyst Eric Sheridan, who raised his target by $50 to $1,350, wrote in a note to clients.

CPC refers to the price advertisers pay Google each time a user clicks on their ad.   Continued...

 
The Google signage is seen at the company's offices in New York January 8, 2013. REUTERS/Andrew Kelly