Alibaba offers to buy digital mapping company AutoNavi

Mon Feb 10, 2014 12:15pm EST
 
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(Reuters) - Alibaba Group Holding Ltd, China's largest e-commerce firm, offered to buy AutoNavi Holdings Ltd in a deal valuing the Chinese digital mapping and navigation firm at $1.58 billion.

Alibaba, which already owns 28 percent of AutoNavi, has been trying to expand its product line-up to better compete with Chinese rivals Tencent Holdings Ltd and Baidu Inc.

Baidu started offering its map software for free last August, challenging AutoNavi's dominance in the Chinese navigation market.

AutoNavi followed suit by offering its own navigation software for free.

"The market for navigation and map applications and services has become increasingly challenging ... ," Alibaba said in a letter to AutoNavi, arguing that its proposal provided value that would be difficult for it to achieve on its own.

AutoNavi, which has not reported fourth-quarter results, posted year-on-year declines in revenue in each of the first three quarters of 2013. Revenue for the first three quarters totaled about $110 million.

More than half of AutoNavi's revenue comes from licensing map data for dashboard navigation systems used in cars. Customers include Audi, BMW and General Motors Co.

AutoNavi, which went public in 2010, also provides map software for Samsung Electronics Co Ltd's smartphones as well as services to China Mobile Ltd and Google Inc.

AutoNavi said on Monday that Alibaba had offered to buy the 72 percent of the company that it did not own for $21 per American depository share, or $5.25 in cash per ordinary share.   Continued...

 
A woman walks past an Alibaba advertisement on a wall in Hangzhou, Zhejiang province September 26, 2013. REUTERS/Chance Chan