Exclusive: GM planning lower-priced version of 2016 Chevy Volt - sources

Tue Apr 8, 2014 5:11pm EDT
 
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By Paul Lienert and Bernie Woodall

DETROIT (Reuters) - Hoping to boost demand for its slow-selling Volt hybrid, Chevrolet is planning to sell two versions of the redesigned 2016 Volt, including a lower-priced model with a smaller battery pack and shorter driving range, supplier sources told Reuters on Tuesday.

The second-generation Volt is slated to go into production in about 16 months at General Motors Co's Detroit Hamtramck plant, the sources said.

Chevrolet spokesman Mike Albano declined to comment on the brand's future plans but said: "Volt customers are the happiest customers in the world. We found a formula that works for them, and we're not going to deviate from that formula."

Chevrolet has sold just 58,158 Volts since the car went on sale 39 months ago, despite price cuts and heavy discounting. In comparison, the best-selling Ford F-series pickup last month sold more than 70,000.

GM on Tuesday said it will spend $384 million to upgrade tooling and equipment at Detroit Hamtramck, which it said will build the next-generation Volt "and two future products."

Detroit-area suppliers familiar with GM's plans said the future products include a new flagship sedan for Cadillac in late 2015 and a redesigned Buick LaCrosse midsize sedan in spring 2016.

The 2016 Volt, suppliers said, will share its underpinnings with the next-generation Chevrolet Cruze, which is due to begin production in late 2015 or early 2016.

The standard Volt won't deviate dramatically from the current model, which is priced from just under $35,000 and has a driving range of up to 380 miles, according to Chevrolet.   Continued...

 
A 2012 Chevy Volt electric car is seen at the sixth annual Alternative Transportation Expo and Conference (AltCar) in Santa Monica, California September 29, 2011. REUTERS/Lucy Nicholson