Teen apparel retailer Aeropostale rehires former CEO Geiger

Mon Aug 18, 2014 6:47pm EDT
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(Reuters) - Teen apparel retailer Aeropostale Inc said it had reappointed Julian Geiger as chief executive as it seeks to win back customers and stanch six quarters of losses.

The company's shares rose as much as 11 percent in extended trading on Monday.

Geiger, 63, was CEO of the retailer from 1996 to 2009, and drove up sales at Aeropostale to $1.9 billion in 2008, from $140 million in 1998. Geiger, who joins with immediate effect, will also continue to serve as a member of the board .

Geiger replaces Thomas Johnson, who has held the position since 2010.

The company has struggled to keep pace with changing fashion trends and attracting its mostly teen customers, who are cutting back on spending amid a weak job market and low wage growth.

Like other teen apparel retailers, Aeropostale has also been losing out to fast-fashion brands such as H&M, Forever 21 and Inditex's Zara, which bring the latest styles from the runway to their stores within weeks.

Aeropostale said it expects a loss of 42-45 cents per share, excluding items, for the second quarter ended Aug. 3. It had earlier forecast a loss of 55-61 cents per share.

Analysts on average were expecting a loss of 58 cents, according to Thomson Reuters I/B/E/S.

Morgan Stanley analysts had warned in May that the company could raise going concern doubts next year as it burns up cash amid mounting losses.   Continued...

Shoppers are seen outside an Aeropostale store in Time Square in New York, July 27, 2012.  REUTERS/Andrew Burton