September 11, 2014 / 10:00 AM / 3 years ago

Opel to launch budget family car in Europe by 2015

FRANKFURT (Reuters) - General Motors (GM.N) will launch a budget family car under the Vauxhall and Opel brands next year in a bid to woo customers of the company’s Chevrolet brand, which is set to be discontinued in Europe at the end of 2015.

Birds sit on a logo of German car manufacturer Opel at the headquarters in Ruesselsheim November 12, 2012. REUTERS/Lisi Niesner

Because the Chevy brand failed to make headway in Europe, General Motors focused its resources on expanding its European brands instead.

The five-door family car will be priced starting at 10,000 euros ($12,926) and will be launched in summer 2015 badged as an Opel Karl in Europe and as a Vauxhall Viva in Britain, Opel said in a statement on Thursday.

The Karl will be shorter than the new Opel Corsa but slightly larger than the Opel Adam city car, the company said.

Reporting by Edward Taylor; Editing by Georgina Prodhan

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