Amazon expands Kindle lineup, boosts price of basic e-reader
By Jennifer Saba and Deepa Seetharaman
NEW YORK (Reuters) - Amazon.com Inc ramped up its push into hardware on Wednesday with the debut of six new or upgraded devices, including a high-end $199 e-reader called the Kindle Voyage and its cheapest-ever touch-screen tablet.
The No. 1 U.S. online retailer also revamped its basic Kindle e-reader to include a touch screen. It will cost $79, about 15 percent more than the current basic model.
Other new devices unveiled on Wednesday are a $99 Kindle Fire HD tablet, which includes a smaller, six-inch screen as well as a tablet designed for kids that starts at $149. Amazon also upgraded its 7-inch and 8.9 inch Fire tablets.
All the upgraded and new devices start shipping in October.
The expanding Kindle lineup underscores Chief Executive Jeff Bezos' commitment to developing devices as a way to retain users and bolster its core business of retail and shopping.
This year alone, Amazon has launched a set-top box, a grocery ordering wand and a Fire smart phone, which debuted in July to lackluster reviews.
Amazon, which entered the hardware sector with the 2007 launch of the Kindle, has adopted a strategy of selling the devices at cost, and it profits when users buy content or goods.
It has been investing heavily in content, inking a deal this year to stream some HBO shows including "The Sopranos" and "The Wire" to members of its Prime subscription program. Continued...