Ford Europe chief and global marketing head to switch jobs

Fri Nov 7, 2014 10:54am EST
Email This Article |
Share This Article
  • Facebook
  • LinkedIn
  • Twitter
| Print This Article | Single Page
[-] Text [+]

By Paul Ingrassia

LONDON (Reuters) - Two of Ford Motor Co's (F.N: Quote) top executives will switch positions, the U.S. carmaker said on Friday, as new boss Mark Fields looks to develop senior managers.

Jim Farley, global head of marketing, sales and services, will swap jobs with Stephen Odell, Ford's regional chief for Europe, the Middle East and Africa (EMEA), effective Jan. 1.

The moves will see Farley, 52, get his first senior operating role at the company and bring his seven years of experience as marketing chief to Ford's EMEA operations, which have been losing money for years in an austerity-scarred market.

Europe is struggling to emerge from its worst auto market downturn in two decades and Ford has not made money in the region since 2010.

Meanwhile, 34-year Ford veteran Odell, 59, will move to company headquarters in Dearborn, Michigan.

The appointments come at the behest of Fields, who took over from Alan Mulally as Ford's president and chief executive earlier this year.

Reuters earlier reported Ford was planning the reshuffle.

"The idea here is to give a ‘fresh eyes’ approach both to EMEA and global marketing, without tearing up everything,” a senior Ford official said.   Continued...

Ford of Europe CEO Stephen Odell speaks to Reuters during an interview in Cologne May 12, 2014.  REUTERS/Ina Fassbender