Boeing to improve 777, studies options for midsized jet

Mon Mar 9, 2015 8:16pm EDT
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By Tim Hepher

PHOENIX (Reuters) - Boeing Co (BA.N: Quote) pledged on Monday to improve the efficiency and seating capacity of its 777 to shore up production of its most profitable airliner before it switches to a newer model.

The "mini-jumbo" is getting new engines and wings from 2020, but in the meantime Boeing needs to boost sales of the existing version to avoid having to cut production, which would undermine a key source of cash.

Randy Tinseth, vice president of marketing at the planemaker division, said that from the third quarter of 2016, the 777 would be delivered with a 2 percent gain in fuel efficiency thanks mainly to an aerodynamic facelift.

Additionally, Boeing will make room for 14 extra seats.

"This combination of improvement in fuel efficiency and more seats will yield about a 5 percent improvement in efficiency per seat," he told the International Society of Transport Aircraft Trading (Istat) conference in Arizona.

Participants said the decision to spruce up the existing model is designed to allay speculation that Boeing may have to cut production and aims to underpin the value investors place on 777s in the resale market, which affects prices of new planes.

Boeing Chief Executive Officer Jim McNerney said last month it would have to capture 40 to 60 orders a year to maintain production at a record 8.3 aircraft a month.

Europe's Airbus (AIR.PA: Quote) was forced last month to announce a 40 percent cut in production of the smaller A330, after failing to win enough orders to secure a smooth transition to a newer model that is due to enter service in 2017.   Continued...

A Boeing 777-F aircraft of German Lufthansa Cargo air carrier stands on the tarmac during loading at Fraport airport in Frankfurt July 28, 2014. Today Lufthansa transports 66 horses to Tehran airport.  REUTERS/Ralph Orlowski (GERMANY - Tags: ANIMALS TRANSPORT) - RTR40G6T