Nearly 40 percent of iPhone owners interested in Apple Watch: poll
By Alexei Oreskovic
SAN FRANCISCO (Reuters) - About 40 percent of adult Apple iPhone owners in the United States are interested in buying the company's new Apple Watch, according to a new Reuters/Ipsos poll.
The high-tech smartwatch, which will range in price from $350 to $17,000 for an 18-karat gold model, is Apple Inc’s (AAPL.O: Quote) first major new product in five years and consumer demand for the device is being closely watched by competitors and investors.
Owners of the iPhone are a particularly important market for Apple as it launches the new watch, which goes on sale April 24. Because the watch needs an iPhone to work fully, analysts say the most likely pool of initial buyers will already have an Apple smartphone in their pockets.
BTIG analyst Walter Piecyk said that with more than 100 million active iPhone users in the United States and closer to half a billion globally, the survey was "pretty encouraging" for a product that has not been seen in shops, even if was unclear how much of the interest would translate into purchases.
Pacific Crest Securities analyst Andrew Hargreaves said it was not clear how many people wanted or needed a smartwatch. But he expected Apple's cache and marketing might to deliver strong initial sales of the Apple Watch.
“Winning Apple customers is more realistic at this point,” said Hargreaves.
The watch allows users to check email, listen to music and make phone calls.
Ipsos surveyed 2,469 Americans aged 18 and older online between March 9 and March 17 and found that 24 percent expressed an interest in purchasing the Apple Watch, including 10 percent of those describing themselves as “very interested.” The data was weighted to reflect the U.S. population and has a credibility interval, a measure of accuracy, of plus or minus 2.2 percentage points. Continued...