Procter & Gamble's sales fall for fifth straight quarter

Thu Apr 23, 2015 10:18am EDT
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By Nandita Bose and Yashaswini Swamynathan

(Reuters) - Procter & Gamble Co (PG.N: Quote) sales fell for the fifth straight quarter as a stronger dollar took its toll, with currency fluctuations likely to hurt 2015 sales by 6-7 percent.

The world's largest household products maker, which gets roughly two-thirds of sales from outside the United States, reported a steeper-than-expected 8.3 percent fall in quarterly sales on Thursday.

Procter & Gamble expects to start at least 18 new manufacturing plants in developing markets in the next few years as a measure to further localize its supply chain and mitigate foreign currency fluctuations, Chief Financial Officer Jon Moeller said on an earnings conference call.

The company is also driving savings from cost of goods sold to $1.6 billion this year, ahead of its $1.2 billion target per year along with increasing manufacturing productivity by 5 percent this year, he said.

In the past the company has recovered between half and two-thirds of significant devaluation in developing currencies through pricing but the recovery will be less this year due to competitive pressures, Moeller said.

"This time it will be less than that because many of our internationally domiciled competitors..aren't seeing the full extent of the pressure that we are seeing," he said.

Sales for the maker of Tide detergent and Pampers diapers fell to $18.14 billion in the third quarter ended March 31, hit 8 percentage points by a strong dollar and 1 percentage point by the planned divestitures of some brands.

Sales in the company's beauty, hair and personal care products business fell for the ninth quarter in a row, dragging down P&G's total sales and volumes.   Continued...

Tide detergent pods, from Procter & Gamble, are seen at the Safeway store in Wheaton, Maryland February 13, 2015.    REUTERS/Gary Cameron