Canada's Freshii plans tie-up with U.S. retailer in 60 days

Wed Jun 3, 2015 2:55pm EDT
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By Amrutha Gayathri and Sneha Banerjee

(Reuters) - Canadian fast-casual restaurant operator Freshii is planning to announce within the next two months a tie-up with a large U.S.-based retailer to open its eateries inside the retailer's stores.

The retailer has a "very sizeable real estate footprint and access to thousands of customers coming in everyday," Freshii Chief Executive Matthew Corrin said, but declined to provide details.

Corrin drew eyeballs last month with an open letter to McDonald's Corp (MCD.N: Quote) in which he urged the fast-food operator to co-brand a Freshii outlet. He promised that such a move would boost the outlet's same-store sales by 30 percent and its annual profit by $250,000.

"We have spoken to other fast-food giants and other big-box retailers and we will be announcing within the next 60 days our first roll out partner," Corrin told Reuters on Wednesday.

Corrin, 33, worked at the marketing department of fashion designer Oscar de la Renta in New York before moving back to Canada. He launched Freshii in 2005 after he found very few healthy and affordable eating options in the country.

Freshii, which offers wraps and quinoa bowls, and uses kale liberally in its salads, has become a household name in Canada with consumers increasingly looking for healthier eatout options.

Fast-casual chains such as Freshii are also wooing North Americans with their customizable menus and pocket-friendly prices. A string of U.S. fast-casual chains including Shake Shack Inc (SHAK.N: Quote) and El Pollo Loco Holdings Inc (LOCO.O: Quote) have listed their shares within the past year.

U.S.-based Noodles & Co (NDLS.O: Quote), which went public a couple of years earlier, said on Wednesday it would expand into Canada with its first restaurant in Toronto, scheduled to open next week.   Continued...