Ford joins competitors in growing car-sharing field

Tue Jun 23, 2015 10:40pm EDT
 
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By Paul Lienert and Julia Love

(Reuters) - Ford Motor Co (F.N: Quote) will test new car-sharing programs with U.S. and UK partners as part of a strategy to embrace alternatives to traditional car ownership, including more flexible on-demand models.

Ford's finance arm is launching pilot car-sharing programs with Getaround in the United States and easyCar Club in London, Ford Chief Executive Officer Mark Fields said Tuesday evening. The automaker last month announced a similar on-demand pilot called GoDrive in London.

Ford is entering the car-sharing field more than three years after U.S. competitor General Motors Co (GM.N: Quote) announced a partnership with San Francisco-based RelayRides.

Like Getaround and easyCar Club, RelayRides connects vehicle owners with other consumers looking for short-term rentals in what is called peer-to-peer sharing. Individuals typically connect via mobile apps on smartphones.

Several European automakers operate or have an interest in car-sharing firms, including Daimler AG's (DAIGn.DE: Quote) car2go, BMW AG's (BMWG.DE: Quote) DriveNow and Volkswagen AG's (VOWG_p.DE: Quote) Quicar and Greenwheels.

Founded in 2008, Car2go, with more than 1 million members worldwide, also has operations in several U.S. cities.

Unlike peer-to-peer sharing services, the automakers' ventures maintain their own on-demand rental fleets, as does Zipcar, a U.S. ride-sharing company that was acquired in 2013 by rental-car company Avis Budget Group Inc CAR.O.

Ford's new pilot programs with Getaround and easyCar Club will enable owners of vehicles financed by Ford Motor Credit Co to rent their cars to prescreened clients. The U.S. pilot is being launched in three California cities - San Francisco, Oakland and Berkeley - as well as Chicago, Washington and Portland.   Continued...

 
The corporate logo of Ford is seen at a Ford branch in Caracas March 27, 2015. REUTERS/Carlos Garcia Rawlins