Target website stumbles on Cyber Monday, rivals out of stock

Mon Nov 30, 2015 5:29pm EST
 
Email This Article |
Share This Article
  • Facebook
  • LinkedIn
  • Twitter
| Print This Article | Single Page
[-] Text [+]

By Nandita Bose and Nathan Layne

CHICAGO (Reuters) - U.S. shoppers seeking to avoid the holiday crowds at bricks-and-mortar stores and snare deals on Cyber Monday came face-to-face with traffic jams and product sellouts, with some customers of Target Corp forced to wait in a virtual line.

Sales on Cyber Monday, traditionally the busiest day of the year for Internet shopping, were up 14 percent from a year earlier at $490 million between midnight and 10 a.m. ET, according to Adobe Digital Index, part of Adobe Systems Inc, which provides digital marketing and media solutions to merchants.

But 15 out of 100 product views were returning an out-of-stock message Monday morning, two-and-a-half times the rate on an average day, according to Adobe.

"Consumers are hyped for Cyber Monday, with social buzz more positive than what we saw on Black Friday, but they need to brace themselves for the highest out-of-stock rates of the season so far," said Tamara Gaffney, principal analyst at Adobe Digital Index.

Website outages and slow checkouts during the five-day shopping spree that started on Thanksgiving were reported at luxury retailer Neiman Marcus, Wal-Mart Stores Inc, L Brands Inc's Victoria Secret and Foot Locker Inc. Slow service was also reported at payments processor PayPal Inc.

The data underscores the ongoing shift in shopping online, which makes up for slowing spending in stores. But product shortages raise broader concerns about inventory planning by retailers during the most crucial time of the year.

Adobe tracked 80 percent of all online transactions from the top 100 U.S. retailers and said sales are on track to meet its expectation of a record $3 billion by the end of Monday.

Retail stocks including Amazon, Wal-Mart, Target and Macy's Inc fell between 1 and 3 percent on Monday.   Continued...

 
A shopper takes part in Black Friday sales at a Target store in Chicago, Illinois, United States, November 27, 2015. REUTERS/Jim Young   - RTX1W5G7