Cyber Monday sales top $3 billion as discounts spur buyers
By Sruthi Ramakrishnan and Subrat Patnaik
(Reuters) - Americans bought more than $3 billion worth of goods on Cyber Monday, a leading survey showed, as bigger-than-expected discounts and strong demand for electronics and toys added up to the biggest ever day for U.S. online sales.
Mobile devices accounted for 26 percent of online sales, according to the Adobe Digital Index report, based on data from 200 million visits to 4,500 retail websites on what is traditionally the busiest day of the year for Internet shopping.
Top-selling items included Lego Star Wars, the Barbie Dream House, Samsung 4k television sets and Apple Inc's (AAPL.O: Quote) iPad Mini. Star Wars toys were among the items most frequently out of stock, Adobe said in a report sent to Reuters on Tuesday.
A spike in online sales on the first Monday after the U.S. Thanksgiving weekend was originally attributed to fast Internet connections in the office, which persuaded shoppers to wait out Black Friday and make purchases online from their workplace.
As the tradition of Cyber Monday has grown over the last decade, online retailers have offered bigger promotions. The average discount on items sold during Cyber Monday was 21.5 percent, Adobe (ADBE.O: Quote) said in its report.
This contributed to a 16 percent rise in online sales to $3.07 billion.
"So many businesses fared better this year because they planned it out better," said Marshal Cohen, chief industry analyst at NPD Group, a retail industry research firm. "Overall, pretty much every retailer performed better than in years past."