Ford adds aluminum-intensive truck brand, Novelis a supplier

Tue Dec 15, 2015 2:10pm EST
 
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By Luc Cohen

NEW YORK (Reuters) - Ford Motor Co (F.N: Quote) plans to launch a second line of aluminum-intensive trucks and Novelis Inc [NVLX.UL] will supply the high-strength aluminum, Novelis said on Tuesday.

Novelis said it expects to begin shipping product from its Oswego, New York, plant for the F-Series Super Duty truck line in spring 2016. Ford's first aluminum-body truck, the 2015 F-150, was launched in December 2014.

The trucks will go on sale late next year, a Ford spokesman said, adding that Alcoa Inc (AA.N: Quote), which supplies the F-150 along with Novelis, will also be a supplier for the Super Duty trucks.

Automakers have been looking for lighter aluminum alloys to replace high-strength steel, which is far heavier. Lighter aluminum alloys would enable them to build vehicles that burn less fuel but meet safety standards.

Growing aluminum demand from car manufacturers is one of the few bright spots in a severely oversupplied market. The Super Duty series is the first major vehicle to announce it is becoming aluminum-intensive since the F-150 announcement last year.

The move may restore positive sentiment on automotive demand for aluminum after an absence of new plans for aluminum-intensive vehicles following the F-150's shift.

Novelis plans to use "what we learned from the massive success of the game-changing 2015 Ford F-150" in working on the F-Series, Novelis North America President Marco Palmieri said in a statement.

The move comes a month after Novelis raised concerns about U.S. automotive aluminum demand, with Chief Executive Steve Fisher saying the industry was going through a "digestion period" following Ford's F-150 announcement.   Continued...

 
The logo and hood ornament of a 1915 Ford Model T is seen after it arrived from Detroit at the Palace of Fine Arts in San Francisco, California August 19, 2015.  REUTERS/Robert Galbraith -