January 4, 2016 / 5:38 AM / 2 years ago

Fidelity drops credit card partners American Express, Bank of America

A pedestrian walks past a stock ticker at a Fidelity Investments office in Boston, Massachusetts July 31, 2013.Brian Snyder

BOSTON (Reuters) - Fidelity Investments said on Monday it is dropping long-time credit card partners American Express Co and Bank of America Corp, ending a 12-year partnership that has generated billions of dollars in fees.

Boston-based Fidelity, which has 24 million customers, said its new partners will be U.S. Bancorp and Visa Inc, effective Monday. The exclusive alliance will provide Visa branded credit-card products to U.S. consumers, including Fidelity customers.

The switch is another setback for American Express, already reeling from its lost deal with warehouse club retailer Costco Wholesale Corp. AmEx said earlier this year the loss of the Costco contract would hurt profit for two years. AmEx shares are off 25 percent over the past year and were down 2.9 percent Monday morning. Many other major U.S. financial stocks were also lower, with shares of Bank of America, Visa Inc and U.S. Bancorp all down by more than 2 percent.

Ram Subramaniam, president of Fidelity's retail brokerage business, did not give any specific reason for ending the partnership with American Express and Bank of America.

"It's been a long, good partnership," he said.

A spokeswoman for American Express said the Fidelity portfolio accounts for less than 1 percent of billings.

A Bank of America spokeswoman said the agreement not to continue the relationship with American Express was a mutual decision between the two companies.

"Over the past several years, Bank of America has been exiting from our financial institutions card business where Bank of America has limited opportunity to deepen customer relationships, and this move is consistent with that strategy," she wrote via email.

Since 2003, Fidelity has offered 2 percent cash back credit cards with American Express and Bank of America's FIA Card Services. During that time Fidelity customers have earned $1.1 billion cash rewards.

The new alliance will feature cards with chip security technology, with access to digital wallets that include Apple Pay, Samsung Pay and Android pay.

The new card program will issue the Fidelity Rewards Visa Signature Card and the Fidelity Investments 529 College Rewards Visa Signature Card, where card members can earn unlimited 2 percent cash back with no annual fees, caps or categories when directing rewards into eligible Fidelity accounts.

U.S. Bank also has agreed to acquire Fidelity's existing co-brand credit card portfolio with about $1.7 billion in associated balances.

Additional reporting by Richa Naidu in Bangalore and Dan Freed in New York; Editing by Alan Crosby and David Gregorio

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