Sales surge for global carmakers in China, Honda overtakes rivals

Fri Jan 6, 2017 1:28am EST
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By Jake Spring

BEIJING (Reuters) - Sales surged for global automakers in China in 2016 as consumers rushed to buy cars to make the most of a tax incentive, with Honda Motor Co Ltd (7267.T: Quote) seeing a particularly brisk pace of business ahead of Ford (F.N: Quote) and Toyota Motor Corp (7203.T: Quote).

Toyota has traditionally led Honda in China - the world's largest auto market - but last year Honda sped past with a year-on-year sales growth of 24 percent to 1.25 million vehicles, helped by a steady stream of fresh models particularly in the hot sport-utility vehicle segment.

Toyota reported an 8.2 percent rise in 2016 sales. The automaker expects to sell at least 1.2 million vehicles this year, roughly flat with 2016.

Ford reported a growth in China sales of 11.9 percent to 1.24 million vehicles in 2016, not including sales of its premium Lincoln brand, according to a Reuters calculation.

All three companies, however, continued to lag sales by Nissan (7201.T: Quote) in China. Nissan's sales grew 8.4 percent to 1.35 million vehicles in the country last year.

Earlier this week, General Motors Co (GM.N: Quote) and its joint venture partners reported sales of 3.87 million vehicles in China for 2016, up 7.1 percent, cementing the country's position as the U.S. automaker's top market for a fifth consecutive year.

Demand for cars in the Asian country got a shot in the arm last year from China's move to cut taxes on small-engine cars.

The tax incentive, which halved the purchase tax on cars with engines of 1.6 liters or smaller to 5 percent, is now being rolled back. The tax will rise to 7.5 percent this year before returning to 10 percent in 2018 - a move analysts say will prevent a steep drop in sales growth.

(Reporting by Jake Spring; Additional reporting by Norihiko Shirouzu and Beijing monitoring team; Editing by Himani Sarkar)

A flag with the company logo flies outside the Honda Motor Co. plant in Yorii, Saitama prefecture, Japan,  March 8, 2016. REUTERS/Thomas Peter