Samsung says batteries caused Note 7 fires, may delay new phone launch

Mon Jan 23, 2017 4:06am EST
 
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By Hyunjoo Jin and Se Young Lee

SEOUL (Reuters) - Samsung Electronics Co Ltd indicated on Monday that its latest flagship Galaxy S smartphone could be delayed as it pledged to enhance product safety following an investigation into the cause of fires in its premium Note 7 devices.

Wrapping up its months-long probe, the world's top smartphone maker said faulty batteries from two suppliers were to blame for a product failure that wiped $5.3 billion off its operating profit.

Samsung mobile chief Koh Dong-jin said procedures had been put in place to avoid a repeat of the fires as the South Korean firm prepares to launch the Galaxy S8, its first premium handset since the Note 7's demise.

"The lessons of this incident are deeply reflected in our culture and process," Koh told reporters at a press briefing. "Samsung Electronics will be working hard to regain consumer trust."

Koh said the Galaxy S8 would not be unveiled at the Mobile World Congress trade show in Barcelona beginning Feb. 27, the traditional forum for Galaxy S series launches. He did not comment on when the company planned to launch the handset, though analysts expect it to start selling by April.

Investors have said Samsung needs to reassure consumers that it is on top of the Note 7 problem and can be trusted to fix it.

Samsung's reputation took a hammering after it announced a recall of fire-prone Note 7s, only for reports to emerge that replacement devices also caught fire. Images of melted Samsung devices spread on social media and airlines banned travellers from carrying them on flights.

The handset, Samsung's answer to Apple Inc's iPhones, was withdrawn from sale in October less than two months after its launch, in one of the biggest failures in tech history.   Continued...

 
A flag bearing the logo of Samsung Electronics is pictured at its headquarters in Seoul, South Korea, November 29, 2016.  REUTERS/Kim Hong-Ji