Starbucks curbs 2017 revenue forecast after U.S. store visits drop

Thu Jan 26, 2017 8:16pm EST
 
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By Lisa Baertlein

LOS ANGELES (Reuters) - Starbucks Corp (SBUX.O: Quote) on Thursday trimmed its full-year revenue forecast and reported a smaller-than-expected rise in quarterly sales at established restaurants in the Americas, sending its shares down 3.8 percent in after-hours trade.

The world's biggest coffee seller said visits to U.S. stores region were down in a sign the company may be succumbing to the stubborn slump bedeviling the broader restaurant industry.

Starbucks Chief Operating Officer Kevin Johnson told Reuters the disappointing Americas results were primarily due to operational challenges caused by congestion at drink pickup sites after the number of cafes reaping more than 20 percent of transactions from mobile orders doubled to 1,200 during the fiscal first quarter, which ended Jan. 1.

Chief Executive Howard Schultz said on a conference call:

"This is a great problem to have and a problem that we know how to solve. This is not rocket science."

Sales at Americas region cafes open at least 13 months were up 3.0 percent for the first quarter, but missed analysts' average forecast of a 3.9 percent rise, according to research firm Consensus Metrix.

U.S. same-store sales were also up 3.0 percent while the actual number of transactions was down. Starbucks recently changed its loyalty program to focus on dollars spent rather than transactions. Adjusting for that change, Starbucks said traffic was flat.

The Seattle company forecast 2017 revenue growth of 8.0 to 10 percent, down from prior call for a double-digit rise.   Continued...

 
A Starbucks store is seen in Los Angeles, California, U.S., January 25, 2017. REUTERS/Lucy Nicholson