BMW, Allstate pull ads from 'O'Reilly Factor' after harassment report

Wed Apr 5, 2017 5:43pm EDT
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By Tim Baysinger

NEW YORK (Reuters) - More companies, including carmaker BMW and insurer Allstate, have pulled their advertising from Fox News' "The O’Reilly Factor" television program days after the New York Times reported Fox and star host Bill O’Reilly paid five women to settle claims he sexually harassed them.

On Tuesday, BMW of North America, Allstate Corp, French pharmaceuticals maker Sanofi SA, direct marketer Constant Contact, men's clothing company Untuckit and mutual fund operator T. Rowe Price all told Reuters they were no longer advertising on the show. British drugmaker GlaxoSmithKline Plc said it would temporarily suspend its advertising.

"In light of the disturbing allegations, we instructed our media buyer this morning to reallocate our ad dollars to other shows effective immediately," Untuckit Chief Executive Aaron Sanandres said in an email. Untuckit is among the biggest advertisers on the show.

Shares of Fox News parent Twenty-First Century Fox Inc fell 1.2 percent to $31.75 on Tuesday.

Ads pulled from O'Reilly's show were being moved to other programming on the network, said Paul Rittenberg, the channel's executive vice president of advertising sales.

"We value our partners and are working with them to address their current concerns about the O’Reilly Factor," Rittenberg said in an emailed statement.

Ainsworth Pet Nutrition also reportedly suspended its advertising, though Reuters could not confirm the report. Hyundai Motor Corp told the New York Times it was reallocating future advertising on the program.

Mercedez-Benz said on Monday it was suspending its advertising on the show.   Continued...