Average Apple Watch sells for $529, at top end of estimates: report

Wed Sep 30, 2015 7:08am EDT
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By Julia Love

(Reuters) - Apple Inc’s (AAPL.O: Quote) new Watch sells for an average of $529, including accessories, at the high end of Wall Street estimates, according to findings by research firm Wristly.

Investors are keenly monitoring the performance of Apple's latest invention to see whether it can open up a new source of growth for a company heavily dependent on sales of its iPhone.

But the watch's profitability has been hard to gauge because prices range from $350 for sport models to $17,000 for solid gold designs.

The figures provided to Reuters by Wristly, which surveyed more than 2,200 Apple Watch owners, sit at the high end of estimates from analysts, many of whom have pegged the gadget’s average selling price between $425 and $550.

Apple has not broken out sales figures, fueling concerns among some on Wall Street. The Wristly survey suggests some investors may have underestimated the timepiece's profitability, founder Bernard Desarnauts said.

"There is quite a positive uplift," he said.

A spokesman for Apple declined to comment on the survey.

Since launching in March, shortly before the Apple Watch hit stores, Wristly has invited people who buy the gadget to participate in a regular survey about their experiences.   Continued...

Apple Watches in new colors are displayed during an Apple media event in San Francisco, California, September 9, 2015. REUTERS/Beck Diefenbach