U.S. consumers favor Amazon for online holiday shopping

Thu Nov 19, 2015 7:08am EST
 
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By Nathan Layne

CHICAGO (Reuters) - A majority of U.S. consumers plan to go to Amazon.com for most of their online holiday shopping, according to a Reuters/Ipsos poll, even after traditional retailers have collectively spent billions of dollars to try to capture Web demand.

The survey of 3,426 adults conducted from November 12 to 18 found that 51 percent plan to do most of their online shopping at Amazon (AMZN.O: Quote) this holiday season, compared to 16 percent at Walmart, 3 percent at Target and 2 percent at Macy's.

A little more than a quarter of respondents said they would use another retailer not listed in the poll. (Graphic: reut.rs/1WZBrmF)

The poll underscored the hurdles that traditional retailers faced in expanding online. Their own sales data this week showed that such efforts were falling short.

Target Corp (TGT.N: Quote) said on Wednesday its digital sales grew 20 percent in the latest quarter, missing its expectations for a 30 percent gain. The discount retailer cited weakness in electronics demand.

A day earlier, Wal-Mart Stores Inc (WMT.N: Quote) reported quarterly online sales growth of 10 percent, slower than its target growth in the mid-to-high-teens this fiscal year. Wal-Mart pointed to sluggish market conditions in China, Britain and Brazil, and said it fared better in the United States.

In contrast, Amazon.com Inc had posted a 28 percent jump in North American sales in its quarterly report last month.

"The Big Kahuna that continues to grab market share is Amazon," said Craig Johnson, head of retail consultancy Customer Growth Partners. "Both Wal-Mart and to some extent Target have simply not kept pace enough."   Continued...

 
Employees of Amazon India are seen behind a glass bearing the company's logo inside its office in Bengaluru, India, August 14, 2015. REUTERS/Abhishek N. Chinnappa