Luxottica sues BCBG Max Azria over Wayfarer sunglasses trademark

Thu Jun 9, 2016 3:23pm EDT
 
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By Jonathan Stempel

(Reuters) - Luxottica Group Spa (LUX.MI: Quote), the maker of Ray-Ban sunglasses, has sued BCBG Max Azria Group LLC, accusing the fashion house of knowingly infringing its famous Wayfarer trademark.

The complaint, filed on Wednesday with the U.S. District Court in Los Angeles, said BCBG Max Azria's unauthorized sale of infringing eyewear was intended to confuse consumers, hurting Milan-based Luxottica's reputation and goodwill.

"Defendant's acts complained of herein have caused Luxottica to suffer irreparable injury to its business," the complaint said.

Luxottica, the world's largest eyewear company, is seeking an injunction against infringements, triple and punitive damages, and other remedies.

Leigh Brill, a spokeswoman for BCBG Max Azria, on Thursday said the company had no comment. Lawyers for Luxottica did not immediately respond to requests for comment.

Luxottica has pursued other litigation to stop lesser-known marketers from selling Ray-Ban knockoffs.

It also runs several eyewear chains, including LensCrafters, Pearle Vision, Sears Optical, Sunglass Hut and Target Optical.

Wayfarer sunglasses were designed in 1952. A U.S. trademark was registered two years later by Bausch & Lomb, whose Ray-Ban business was acquired by Luxottica in 1999.   Continued...

 
The Luxottica name is reflected in a pair of sunglasses in this photo illustration taken in Rome February 4, 2016.REUTERS/Alessandro Bianchi