Nissan to take legal action against Brexit campaign for logo use
By Costas Pitas
LONDON (Reuters) - Nissan said it would take legal action against the official campaign for Britain to leave the European Union after the group used the Japanese carmaker's logo in leaflets calling for voters to back Brexit on June 23.
On one "Vote Leave" flyer, the firm's logo appeared next to those of four other major companies including Unilever (ULVR.L: Quote) and fellow carmaker Vauxhall (GM.N: Quote) with the message: "Major employers ... have all said they'll stay in the UK whatever the result of the referendum."
Nissan, which says it would prefer Britain to remain in the EU, said it would be issuing legal proceedings on Monday in Britain's High Court to stop 'Vote Leave' from using its name and logo and to "prevent them making any further false statements and misrepresentations concerning Nissan.
"We vigorously protect the Nissan brand and intellectual property in all markets in which we operate," the firm said in a statement.
Vote Leave did not comment immediately when contacted by Reuters.
Nissan said earlier this month that it was considering legal action against the official campaign, a day after rival Toyota (7203.T: Quote) said it could also make a legal complaint.
On Monday, a spokesman at Toyota (7203.T: Quote) said the firm's position had not changed.