Volkswagen targets East Africa with Kenya car assembly plant

Wed Sep 7, 2016 11:22am EDT
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By George Obulutsa

NAIROBI (Reuters) - Volkswagen's (VOWG_p.DE: Quote) will resume producing cars in Kenya by the end of the year as it looks to sell more vehicles across the East African region.

After a four decade pause in production by the German carmaker in Kenya, VW will establish an assembly plant to initially produce its Vivo model, President Uhuru Kenyatta and Thomas Schafer, Volkswagen South Africa's chief executive, said.

Emerging market production is familiar territory for VW, whose familiar Beetle model was a favorite on the streets of Mexico, but Kenya's car market is dominated by low-priced second-hand imports from countries such as Japan.

VW, which assembled cars in Kenya in the 1960s and 1970s, will join other brands already being put together in the country, including Isuzu 7202.T, Toyota (7203.T: Quote), Nissan (7201.T: Quote) and Mitsubishi (8058.T: Quote).

"Volkswagen South Africa will now again establish an assembly plant to produce motor vehicles at the Kenya Motor Vehicle Manufacturers limited in Thika," Kenyatta said on Wednesday after meeting Volkswagen South Africa executives.

Kenya mostly assembles trucks, pick-ups and buses from kits supplied by foreign manufacturers, although data from the Kenya National Bureau of Statistics showed that the number of vehicles assembled between January and April was down 31 percent year-on-year to 2,258 vehicles.

The Kenya Vehicle Manufacturers Association (KVMA) attributed the slowdown to tough economic conditions for buyers, including high interest rates and cuts in government spending, while VW said it saw opportunity in the market.

"We believe that Kenya has got the potential to develop a very big fully-fledged automotive industry. The East African Community has got the potential, and today is the first step in this direction that we want to take with our passenger cars," Schafer said.   Continued...

An employee stands behind the counter at a Volkswagen service center for the German automaker located in the Sydney suburb of Artarmon, Australia, October 7, 2015.   REUTERS/David Gray/File Photo