HERE, automakers team up to share data on traffic conditions

Sun Sep 25, 2016 6:07pm EDT
 
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By Eric Auchard

LONDON (Reuters) - German digital map maker HERE will introduce a new set of traffic services this week that allows drivers to see for themselves what live road conditions are like miles ahead using data from competing automakers, an industry first.

The Berlin-based company, owned by Germany's three premium automakers, will provide four services in which drivers share detailed video views of traffic jams or accidents, potential road hazards like fog or slippery streets, traffic signs including temporary speed limits and on-street parking.

BMW (BMWG.DE: Quote), Daimler (DAIGn.DE: Quote) and Volkswagen (VOWG_p.DE: Quote) will all contribute data to the service, making their first big collaboration since they bought HERE for 2.8 billion euros ($3.1 billion) late last year from mobile equipment maker Nokia NOK1V.HE of Finland.

Other automakers are expected to join the project later and contribute data from their vehicles, HERE said.

The new live traffic services are set to hit the road in the first half of 2017, HERE said on Monday before the opening of this week's Paris Motor Show.

Hundreds of thousands of vehicles from the three German automakers are set to begin feeding visual data into the HERE system supplying these services, with millions of vehicles expected to contribute live traffic feeds by the end of 2018, HERE said.

"You have competing brands which are putting their data together to create very unique services which were not possible before," Bruno Bourguet, HERE's global head of sales, said in an interview.

Data collected from vehicles participating in the network, drawn from brakes, windshield wipers, headlights, location systems, cameras and other sensors, are translated into alerts on driver dashboards using the HERE services.   Continued...

 
Graphic made available to Reuters on September 25, 2016, depicts the range of sensor information feeding a new set of live traffic services digital mapping company HERE is introducing ahead of the Paris Motor Show in conjunction with automakers Audi, BMW, Mercedes-Benz and other, yet-to-be-named automotive partners. HERE/Handout via Reuters