Samsung Electronics to acquire artificial intelligence firm Viv, run by Siri co-creator

Wed Oct 5, 2016 7:03pm EDT
 
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By Se Young Lee

SEOUL (Reuters) - Tech giant Samsung Electronics Co Ltd said on Thursday it is acquiring U.S. artificial intelligence (AI) platform developer Viv Labs Inc, a firm run by a co-creator of Apple Inc's Siri voice assistant program.

Samsung said in a statement it plans to integrate the San Jose-based company's AI platform, called Viv, into the Galaxy smartphones and expand voice-assistant services to home appliances and wearable technology devices.

Financial terms were not disclosed.

Technology firms are locked in an increasingly heated race to make AI good enough to let consumers interact with their devices more naturally, especially via voice.

Alphabet Inc's Google is widely considered to be the leader in AI, but others including Amazon.com, Apple and Microsoft have also launched their own offerings including voice-powered digital assistants.

Samsung, the world's top smartphone maker, is also hoping to differentiate its devices, from phones to fridges, by incorporating AI. 

The acquisition of Viv could help the Korean firm shore up its competitiveness at a time when Google's new Pixel smartphones - armed with the U.S. firm's voice-powered digital assistant - threatens Samsung and other smartphone makers who are largely reliant on the Android operating platform.    

"Viv brings in a very unique technology to allow us to have an open system where any third-party service and content providers (can) add their services to our devices' interfaces," Rhee In-jong, Samsung's executive vice president, told Reuters in an interview.   Continued...

 
Employees walk in the main office building of Samsung Electronics in Seoul, South Korea, January 6, 2016. REUTERS/Kim Hong-Ji