Samsung's latest invention: a fireproof box for Note 7 returns

Wed Oct 12, 2016 7:25pm EDT
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By Malathi Nayak and Deborah M. Todd

NEW YORK (Reuters) - Samsung Electronics Co Ltd (005930.KS: Quote) is sending fireproof boxes and protective gloves to customers returning potentially explosive Galaxy Note 7 phones, sparking a firestorm of humor on social media about the new twist in the recall scandal.

The company has permanently halted production of its Galaxy Note 7 smartphone less than two months after launch following reports that some batteries caught fire. Reports that some replacement models also went up in smoke were an additional blow to Samsung's brand and financial outlook.

"Samsung fireproof boxes? Have they been tested?" wrote Twitter user @powermax_news, a sales and service group that works on products from Samsung rival Apple Inc (AAPL.O: Quote).

Samsung in a statement said it was sending the fireproof return kit to customers who bought the Galaxy Note 7 phone on its website.

A YouTube video by Android developer news site XDA Developers on Tuesday showed a "return kit," including a fireproof box with a "forbidden for transport by aircraft" warning and blue gloves to handle the device.

The thermally insulated outer box that has ceramic fiber paper lining has two smaller boxes within it and a static shielding bag, the video showed. The packaging also inspired mirth.

"The ultimate prank is when you open a box inside a box inside a box to find...a bag," Tweeted user @Nataddda.

U.S. wireless carriers described getting similar materials to return the phones.   Continued...

A woman talking on her mobile phone walks past an advertisement promoting Samsung Electronics' Galaxy Note 7 at the company's headquarters in Seoul, South Korea, October 10, 2016. REUTERS/Kim Hong-Ji