Ebay's holiday-quarter forecast disappoints; shares slump

Wed Oct 19, 2016 6:46pm EDT
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By Anya George Tharakan and Nayyar Rasheed

(Reuters) - EBay Inc (EBAY.O: Quote) forecast quarterly revenue and profit for the crucial holiday shopping season largely below market estimates, sending its shares down 8 percent in extended trading.

Ebay faces overwhelming competition from Amazon.com Inc (AMZN.O: Quote) and brick-and-mortar retailers that are fast beefing up their online presence.

"Most of what is being sold on eBay is new product, and that can be bought anywhere for almost the same price," Tigress Financial Partners analyst Ivan Feinseth said.

Ebay has revamped its platform to offer a bigger selection of products and more brands and to require sellers to give more details on products to attract younger shoppers.

The company said it had 165 million active buyers on the site, missing by a hair analysts' estimate of 166.5 million, according to research firm FactSet StreetAccount.

The company has made investments to improve the platform's inventory management.

"This has been about 18 months now that we've been hearing the same thing...we're kinda waiting for the returns on the investments," Edward Jones Research analyst Josh Olson said.

EBay is also ramping up marketing spending to attract more millennial shoppers and to rebrand itself as a shopping platform, which Olson says will pressure profits.   Continued...

An eBay sign is seen at an office building in San Jose, California May 28, 2014. REUTERS/Beck Diefenbach/File Photo