Apple adds touch screen keys to MacBook Pro, price jump startles some

Thu Oct 27, 2016 5:02pm EDT
 
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By Deborah M. Todd

CUPERTINO, Calif. (Reuters) - Apple Inc unveiled a revamped MacBook Pro on Thursday, adding a fingerprint reader, replacing function keys with a small touch screen and raising prices by several hundred dollars.

The first redesign in several years is a sign Apple still sees a role for the product that launched the company, even though its iPhone has become the flagship product.

Ben Bajarin, an analyst at Creative Strategies, described the changes as "important incremental upgrades" which would convince people with old Macs to trade up to the smaller, faster model.

But he noted that Microsoft Corp’s competing Surface notebook allowed touch on its main screen.

"A lot of people spend a lot of time on these machines. The key for them is incremental innovations that make their job easier," said Bajarin. "That’s value."

The new pricing is roughly line with expectations, Bajarin said, but it surprised some.

On Twitter, many potential buyers were underwhelmed by the new features and posted pictures of people crying about the new prices. Others tweeted that they hoped for more products.

Apple shares fell 1.2 percent.   Continued...

 
Apple CEO Tim Cook speaks under a graphic of the new MacBook Pro during an Apple media event in Cupertino, California, U.S. October 27, 2016.    REUTERS/Beck Diefenbach