Zynga to kick off IPO roadshow next week: sources

Tue Nov 29, 2011 1:03pm EST
 
Email This Article |
Share This Article
  • Facebook
  • LinkedIn
  • Twitter
| Print This Article | Single Page
[-] Text [+]

By Liana B. Baker

NEW YORK (Reuters) - Zynga Inc embarks on a road show to promote its initial public offering next Monday, two sources familiar with the matter said, the latest dotcom name to try and whet investors' appetites.

The social gaming leader behind "FarmVille" follows in the footsteps of recent tech companies to test public markets, including Groupon Inc and Angie's List. It could be the biggest Internet debut ahead of Facebook's, which a source said is planning to go public in 2012.

Chief Executive Officer Mark Pincus will lead presentations to investors, along with Chief Operating Officer John Schappert and Chief Financial Officer David Wehner, the two people told Reuters.

Zynga spokeswoman Cynthia Saw declined to comment.

Four-year-old Zynga, which filed for an IPO of up to $1 billion on July 1, is one of the most hotly anticipated IPOs in technology. It rose to prominence on the strength of viral games such as "FarmVille" and CityVille."

The plan is to price its shares on Nasdaq before the New Year under the symbol "ZNGA," one of these people said. Sterne Agee analyst Arvind Bhatia said attention will center on the company's valuation, estimated at around $14 billion.

That would price Zynga higher than videogame heavyweight Activision Blizzard's $13.85 billion market capitalization, or Electronic Arts' $7.2 billion.

Bhatia said the company will need to outline a clear growth strategy during its roadshow to justify that rich price tag.   Continued...