Biovail to shift focus, shut plants as profit dips

By Scott Anderson

TORONTO (Reuters) - Biovail Corp (BVF.TO: Quote) (BVF.N: Quote) said on Thursday that it will close operations in Puerto Rico, resulting in charges of $80 million to $100 million in the next few quarters, as it shifts focus to a new line of drugs.

Canada's biggest publicly traded drugmaker, which has faced growing criticism for its dependence on a narrow stable of treatments, also said it plans to spend $600 million in research and development of new treatments for central nervous system (CNS) disorders through to 2012.

"Our previous model was just not working any more," Bill Wells, Biovail's recently appointed chief executive, told Reuters.

Wells said the focus on CNS treatments, which represent a $70 billion global market, will allow Biovail to get away from direct competition with the big transnational drug firms and concentrate on niche markets such as Parkinson's disease and multiple sclerosis.

But he said the company would still maintain a focus on its key Wellbutrin and Cardizem drugs, noting that these products provide the cash flow to invest in "the next generation of products."

"We are simply refocusing the business. We have a lot of cash flow and a lot of firepower and we are redirecting that firepower to where the opportunities are best."

Shifting to the CNS niche markets will also shield Biovail for a longer period of time from generic versions of its new treatments. It has seen its revenue hit by copycat versions as early as three years after its products first hit the market.

Biovail also said it hoped to raise $100 million from the sale of other non-core assets. It plans to shift some of its operations to a facility in Manitoba.