Bundesliga signs TV deal with 21st Century Fox

Tue Oct 15, 2013 10:09am EDT
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BERLIN (Reuters) - The Bundesliga has signed a five-year global broadcasting agreement with 21st Century Fox, the German league said on Monday, as it seeks to broaden its international exposure and close the gap on England and Spain.

The deal, starting from the 2015-16 season, will see matches from the top two German divisions broadcast in every country in north and Latin America, a majority of countries in Asia including Japan, as well as selected European territories.

"These deals underline the fact that the Bundesliga has been recognized as a top media right in the sports business world," said German football league (DFL) CEO Christian Seifert in a statement.

"The collaboration with global partner 21st Century Fox gives German professional football new chances for wide global reach and growth in the near future."

The deal includes the United States, Brazil, Japan, Indonesia and Thailand but not India or the Indian subcontinent.

For China, the rights can be used in English language programming.

The contract for the territories in Europe - Italy, Netherlands and Belgium - runs for two years to include the 2015-16 and the 2016-17 seasons.

The DFL currently earns about 70 million euros ($94.94 million) from international media rights for the Bundesliga and the new deal with Fox covers about 80 markets worldwide.

The DFL can expect to double their foreign media rights revenues due to the Fox deal and several other contracts, with Seifert having targeted between 100-150 million euros for the next rights period.   Continued...

Christian Seifert, general manager of the German football league (DFL) attends a news conference at the German Soccer Federation (DFB) headquarters in Frankfurt in this November 23, 2009 file photo. REUTERS/Johannes Eisele/Files