The Cardinal Way shines through again
By Julian Linden
(Reuters) - Major League Baseball is driven by money. Truckloads of it.
Attendances, merchandise sales and television ratings are all up and there is plenty of cash to go around.
The richest teams are valued at over $1 billion and the best players are paid tens of millions of dollars each year, but the big bucks are no guarantee for success on the diamond.
There's a cheaper and seemingly better way - it's called the Cardinal Way - and it is a recipe that has made St. Louis one of the great franchises in America's favorite pastime.
On Wednesday, the Redbirds will visit Fenway Park to face the Boston Red Sox in the opener of the 109th World Series.
If money was the deciding factor, the Red Sox would be a sure bet to win. According to Forbes, the club is valued at over $1.3 billion, almost double the Cardinals, and boasts one of the biggest payrolls in the sport.
But if history was the deciding factor, the Cardinals would be the overwhelming favorites. While the Red Sox have won the World Series just twice since 1918, St. Louis have won 11 times since 1926, the most of any National League team and second only to the American League's New York Yankees.
Their last victory came just two seasons ago and they have made the World Series four times in the last decade, sticking with a simple philosophy the club pioneered in the 1920s. Continued...