Nike kick off World Cup shirt war with new Brazil kit

Sun Nov 24, 2013 6:11pm EST
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By Andrew Downie

RIO DE JANEIRO (Reuters) - Nike launched a key battle in its war for shirt supremacy on Sunday when they unveiled the kit Brazil will wear to host the 2014 World Cup.

VfL Wolfsburg midfielder Luiz Gustavo appeared in Copacabana wearing the famous yellow shirt and coach Luiz Felipe Scolari warned Brazil's rivals the five-times champions aim to make an important alteration by winning the competition for a record sixth time.

"The shirt looks great, the only thing missing is a sixth star," Scolari said.

"We aim to have that on there after the World Cup."

The Brazil shirt is Nike's top selling international jersey and the company will do one billion dollars worth of business in the South American country this year, said their vice president of communications Charlie Brooks.

Nike expects Brazil to be its third largest market in the world by 2017, behind only the United States and China.

Sportswear rivals Nike and Adidas are battling over supremacy in the 5 billion-euros soccer kit market.

The two firms are virtually neck and neck in a market which the American company entered around 20 years ago.   Continued...