Fox scores with Hispanic TV, online ad sales for Super Bowl

Fri Jan 24, 2014 4:10pm EST
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By Ronald Grover

(Reuters) - Twenty First Century Fox, whose Fox network is getting an average of $4 million for a 30-second spot on its sold-out Super Bowl telecast, has almost reached that mark on its Spanish-language channel and online video stream.

Fox should have sold nearly 90 percent of available advertising time on Fox Deportes by the time the Denver Broncos and Seattle Seahawks take the field on February 2, said Tom Maney, executive vice president of advertising sales at Fox Hispanic Media.

Sponsors signed up so far include AT&T, Anheuser-Busch and Pfizer.

In November, the National Football League and Fox Deportes announced that the cable channel would be the first U.S. Spanish language TV outlet to carry the title game, typically one of the most-viewed sporting events in the world.

Advertisers on Fox Deportes' Super Bowl telecast buy packages that also give them time on its video stream.

Before game time, Fox should also have sold out ad-space on its live stream at Fox Sports Go, said Marla Newman, Fox Sports Digital's senior vice president of advertising sales.

Online advertisers include Anheuser-Busch, Nestle's Butterfinger candy and Volkswagen.

More than 100 million viewers are expected to watch the title game on the Fox TV broadcast, said Brad Adgate, Horizon Media's senior vice president of research.   Continued...