Sherman turns on charm offensive before Super Bowl

Sun Jan 26, 2014 10:39pm EST
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By Julian Linden

NEW YORK (Reuters) - After a week of being criticized for his post-game rant following his team's win in the NFC Championship, Seattle Seahawks cornerback Richard Sherman turned on the charm when he arrived in New Jersey on Sunday.

Sherman was on his best behavior when he fronted a packed news conference shortly after his team touched down to prepare for next weekend's Super Bowl against the Denver Broncos.

There was no trash talking or chest-beating this time as he was grilled by the media.

"I think you're always cognizant as a football player that what you say is going to get attention," he said.

"Especially in today's world, where everybody's looking for a story. But in the end, it's all going to come down to who plays the best football on Sunday."

His responses were in a stark contrast to a week ago when he publicly taunted his San Francisco 49ers opponents after his game-winning deflection.

Sherman later apologized for his boorish outburst but the National Football League took a dim view of his actions, slapping him with a $7,875 fine for unsportsmanlike behavior.

Asked whether he regretted taking the focus away from the team's win and putting himself in the media spotlight, Sherman said it could be a blessing in disguise.   Continued...

Seattle Seahawks cornerback Richard Sherman speaks during a news conference after the team's arrival for Super Bowl XLVIII against the Denver Broncos in Jersey City, New Jersey, January 26, 2014. REUTERS/Adam Hunger