Cheaper Super Bowl tickets lure locals to N.J. stadium

Wed Jan 29, 2014 7:10pm EST
 
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By Marina Lopes

NEW YORK (Reuters) - Ticket prices for upper-level seats at the Super Bowl plummeted 38 percent since the conference championship games, the largest drop for the week in six years, as frigid temperatures discouraged football fans from braving the elements to sit in the stands at New Jersey's MetLife stadium.

Lows of 22 Fahrenheit (minus 5 Celsius) forecast for Sunday's game, the first Super Bowl played outdoors in a cold-weather city, drove ticket prices as low as $1,309, said Meredith Owen, TicketCity.com Communication Director, but they have risen since then to an average of $1,609.

Those who did buy tickets, preferred the partially covered premium seats at the lower levels of the stadium.

"Fans are going to be paying a premium for the promise of a buffer from the wind," said Owen.

The rise in sales of premium tickets made them 54 percent more expensive than upper-level seats - compared with last year's 30 percent, he said.

Further hampering sales is the distance that separates the New Jersey stadium from the hometowns of the Denver Broncos and the Seattle Seahawks. Those thousands of miles are proving too far to travel for the championship teams' fans.

Lower ticket prices drew renewed interest from residents of New York, Connecticut and New Jersey, who led visits to TiqIQ.com, a site that resells tickets to the public.

"It is a very good deal to check the Super Bowl off the bucket list and not have to miss a day of work to do it," said Jesse Lawrence, CEO of TiqIQ.com.   Continued...

 
People line up for accessories on Broadway as preparations continue for Super Bowl XLVIII in New York January 29, 2014. REUTERS/Eric Thayer