Figure skating: Women's title promises golden future

Mon Feb 17, 2014 10:08am EST
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By Keith Weir

SOCHI, Russia (Reuters) - As well as the glory, the young woman who strikes gold in the Olympic figure skating is destined to make millions of dollars as sponsors rush to sign her up to advertise their products.

Success in one of the most popular events at the Games has been a guarantee of riches for generations and Sochi will be no exception. The leading American contender is named Gracie Gold which seems fitting enough.

"Figure skaters have that grace and charm and can leverage it not just by doing endorsement deals but by performing for audiences around the world," said Michael Principe, CEO of athlete representation company TLA Worldwide.

"Americans are waiting for that next big personality to use that smile to take our hearts and our pocket books," he added.

He cited Gabby Douglas, the teenager who won double Olympics gymnastics gold in London 2012, as a commercial model that a figure skater could easily emulate.

Kellogg's put a picture of a smiling Douglas on the front of a commemorative Corn Flakes packet. She also won a contract to promote Nintendo's Super Mario games and took a break from competing to go on a 40-city tour of the United States.


The figure skating champion doesn't have to be an American to cash in.   Continued...

Mao Asada of Japan practises her routine during a figure skating training session at the Iceberg Skating Palace training arena during the 2014 Sochi Winter Olympics February 17, 2014. REUTERS/Lucy Nicholson