U.S. plans for 2024 Games to gain traction with NBC deal
By Karolos Grohmann
(Reuters) - Minutes after NBC Universal secured a long-term deal on Wednesday to broadcast the Olympics, the focus shifted firmly on the chances of a U.S. bid to land the 2024 Summer Games.
NBC Universal, the media unit of Comcast Corp, signed a $7.65 billion agreement to be the U.S. broadcaster of the Olympics until 2032, making it the biggest single broadcast deal in the history of the Games. [ID:nL2N0NT1JM]
NBC, who were the only ones involved in the talks, had previously spent $4.38 billion on the U.S. broadcasting rights for four Olympic Games until 2020.
While the United States have yet to decide whether to bid for the 2024 Summer Games, an Olympic candidacy now has more than seven billion new good reasons.
The 1996 Atlanta Olympics were the last Summer Games staged in the United States with Salt Lake City hosting the 2002 Winter Olympics.
Efforts for the 2012 and 2016 Games with bids from New York and Chicago, respectively, fell spectacularly flat with the United States Olympic Committee (USOC) locked at the time in a bitter revenue sharing dispute with the IOC.
But with ties now fully restored and the new mega-deal providing unprecedented financial security for the IOC, Americans have every right to be confident of hosting the Olympics in 2024.