F1 offers Ferrari boss food for thought

Fri Jun 5, 2015 5:58pm EDT
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By Alan Baldwin

MONTREAL (Reuters) - Cutting edge or chopping board? The current state of Formula One looks a lot like MasterChef to Ferrari team principal Maurizio Arrivabene.

The Italian, who last November became Ferrari's third principal in the space of a year, has called for a rules revolution to make the sport more relevant to modern audiences.

The proposals so far, put forward recently by the sport's Strategy Group, have been underwhelming if not without controversy.

"I want to use an example from MasterChef," Arrivabene told Reuters at the Canadian Grand Prix, in an interview ranging from the problems and entrenched positions in Formula One to his father's love of opera, when asked what could be done.

"You try to cook whatever you can cook with those ingredients and to do your best," he added, continuing the allusion to the popular television cookery show.

"I read articles after the Strategy Group that said this is not a revolution. They are going to find ideas from the past," he added. "But those are the ingredients that they put in front of us.

"This is most probably the reason why the novelty is not that big and is still keeping the old DNA. Until you have a new DNA, you can’t cook something different."

Arrivabene, who joined Ferrari from a marketing background with primary sponsor Philip Morris, pointed to major North American sport as a possible recipe for success.   Continued...

Ferrari Formula One team principal Maurizio Arrivabene walks in the pit at the end of the first free practice session at the Monaco F1 Grand Prix May 21, 2015. REUTERS/Max Rossi