McLaren need a title sponsor, says Brown

Tue Nov 22, 2016 9:35am EST
 
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By Alan Baldwin

LONDON (Reuters) - McLaren need a title sponsor after years without one, the Formula One team's new executive director Zak Brown said on Tuesday.

In an interview with motorsport.com and autosport.com - part of the Motorsport Network media group of which he is also non-executive chairman - the American marketing expert said McLaren had to find more commercial partners.

"There's lots of space on the McLaren race car that needs filling with top luxury brands. A title sponsor will help propel you forward," he said.

"We need partners and ultimately a title partner is a critical partner."

McLaren last had a title sponsor in 2013, when a deal with Vodafone expired. They have also seen prominent partners, such as fashion brand Hugo Boss and watch company Tag Heuer, leave for rival teams.

The former champions last won a race in 2012 and their partnership with Honda remains some way off the pace after a difficult start in 2015.

Ron Dennis, the shareholder and former team boss who was ousted last week, had refused to drop the rate card for sponsors in recent years.

Brown, whose appointment was announced on Monday, said he needed to settle in before making decisions but indicated it was important to improve the economics of the team.   Continued...

 
A McLaren logo is seen on a car in Monaco September 30, 2016.  REUTERS/Eric Gaillard